188BET are an online bookmaker best known for their sports betting provision. They also house an online casino offering which is available to a vast number of territories around the globe. One of the many strengths of 188BET also comes from their high value sports betting odds.

We like many others no doubt, have always had slight trust issues when it comes to Asian bookmakers, as in the past most of the sites were very basic with little attention to detail and lots of obvious glaring errors such as outdated player imagery or incorrect team names. We’ve found though that 188BET have never really sat in that mould, and up until recently we didn’t even realise they are an Asian bookie.

Specialising in Live Betting across a vast array of markets, they’ve been around for many years although really established themselves in the UK market in 2009 with the various sponsorship deals including Chelsea FC and Liverpool FC.

Their intentions were clear from the start; to be one of the best global sports betting platforms. This bookmaker deserves a special mention for listening to their players and focussing on the areas that really matter. They started off life in the UK having to compete with other Asian bookmaking giants such as SBOBet, and have really stood the test of time.

So anyway, without further ado, let’s take a look at their product and see why we should even consider to place our bets with them.

The main online casino provision is powered by Microgaming, with extra slot games bolted in from Betsoft. The addition of progressive jackpot slots from MG is a welcomed addition and compliments the already 350+ strong slot range.

188BET also use Microgaming to power the Playboy Live Casino. This live casino has been around for over four years now, and always proves to be a popular destination for casino players that prefer the live experience.

Alongside the Playboy live casino you can also find the Western and Royal Suite live casinos. These are pretty special to play at as they are created with 188BET’s own proprietary software, so offer an element of exclusivity.

As with most online casino, promotions are in plentiful supply – with far too many to mention here. Each week at a minimum there is at least one new promotion which usually centres around their latest game release, i.e. a 10% Win Boost on a slot.

The Website
The website has gone through many phased developments in similar fashion to some of the largest UK bookmakers like Paddy Power and William Hill. This can only be a good thing as it shows continued ambition, growth and focus on refining the product.

When arriving on site, the site does not make your eyes bleed by overloading everything in a small space, and trying to fit everything humanly possible above the fold. Instead, it’s broken up nicely and each section has plenty of breathing space. A supporting image is beside this copy so you can see for yourself. Main banner which is naturally advertising the new site design at the current time, along with three supporting images beneath broken up by product on offer. In this case, Sportsbook, Casino and Live Casino. Very nice addition in the bottom right of a live odds feed for upcoming matches.

One of the features that really stands out is the welcomed addition of a mobile sportsbook and casino. We generally find that most operators outside of the usual big names tend to focus on a mobile casino offering and neglect the sports betting. Although within the 188BET optimised site you can find all of the markets that are available on the main site. It’s not a downloadable app, instead it is a mobile optimised site located at m.188bet.com – which tends to be the preferred method for most so as not to clutter up the phone home screen.

Other features include an in-depth financial betting area, so you can put your stock knowledge to the test and have some safety bets. This all backed up with a solid Live Casino which is operated and fully managed by 188BET. We found the Asian themed live casino rooms to be a particular strength due to how different they are from the usual VIG and Playtech operated live dealer areas.

The slot games on offer come from Microgaming, Quickfire and 3D game supplier Betsoft. Along with a poker product which is also part of the Microgaming network, meaning that if you’re a poker player, you will benefit from a large network of players.

Live Casino play with 188BET
The live casino for the UK side of the market (188bet.co.uk) is powered by Microgaming. What makes it that little bit more special is the control and input they have into which specific themes they want on site. Currently one of the more popular rooms (we found out by asking them – as simple as that!) is the Playboy Suite. Pretty cool we found, that an Asian bookmaker chose to have a very western theme, which also shows they care about their multi territories that they operate in.

The Live Dealers in the casino are very welcoming and friendly, and there are a good selection of games to keep you entertained.

188BET Sports Betting
We’re all looking for great odds at the end of the day, and when we stray away from Bet365 we can actually discover some good odds elsewhere. We actually came across 188BET initially when doing some checks on an odds comparison website. We found that out of 10 selections, 4 of which they had better odds than some of the larger more recognised bookies.

The football betting odds have some great value on offer too and is always worth checking out ahead of a weekend or midweek flutter.

188BET Promotions and Offers
We’re quite fond of the promotions offered by 188BET, and are added to quite often. Great for you, a nightmare for us to keep on top of to keep you updated! Listed below are some of the key 188BET promotions along with a very cool mobile offer.

As with most operators, 188BET have a number of promotions running at any one time. In fact they introduce around one new promotion per week.

188BET offer a wide range of weekly and monthly offers – far more than we can keep up with! These range from Win Boosts on particular slot games to Odds enhancements on Tennis tournaments.

A particular favourite is that every now and then you will also receive a random email awarding you with a certain amount of Free Spins.

Keep an eye on their social media platforms too, as we’ve noticed that they run a lot of social media giveaways and ad-hoc promos there too. Over Christmas 2014, we were awarded with a £188 free bet just for making some comments as requested.

Customer Service
188BET offer a 24/7 Live Chat which is manned efficiently – none of this ‘you are in a queue’ rubbish. And from the sound of the banter we’ve had with them and their customer reps, they have a customer service office in Ireland? Not confirmed so don’t quote us on that, but it is good to know that for an Asian bookmaker, they have English speaking CS reps.
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John Kenneth
John is the founder of Esports Preview. Someone who prefers to go under the radar and write every now and again, and someone you certainly won't find on the Meet the Team page. He definitely didn't bank on one of the team adding authorship to the articles he creates though! :)