Apple has stopped working with several developers who created exclusive games for the Apple Arcade subscription service. The reason was the low user engagement. This was reported with reference to own sources by the Bloomberg portal.
According to the publication, the company paid for all stages of development and is ready for further cooperation with the studios, however, the projects will have to satisfy the updated requirements. Apple wants to get games for Arcade, for which users would renew their subscription to the service.
Apple Arcade a flop
Bloomberg sources said that none of the 120 Apple Arcade games was a “big hit.” According to the developers, a change in strategy may indicate that users are poorly interested in the service. The company did not report on the popularity of Apple Arcade, but it began to offer a second trial month of subscription.
Apple Arcade is a subscription service for Apple mobile device owners. For a monthly fee, users got access to a library of exclusive games and other titles. The service was released on September 19, 2019.
Big studios were involved
It had over 100 games at launch. The developers noted that not a single similar service had such a large starting line. Apple also promised to replenish the list of games every month. The company announced a partnership with more than 80 gaming studios – including Bandai Namco, SEGA, Capcom, Konami, Devolver, Ubisoft and Square Enix.
During the presentation, Apple also introduced three games that will be included in the starting lineup: the new part of the Frogger in Toy Town franchise, the platform game Shinsekai: Into the Depths, and the rhythm arcade Sayonara Wild Hearts. The latter was previously announced for the Nintendo Switch – it is not known whether other non-exclusive projects will appear on Apple Arcade.
The service can be launched on the iPhone and iPad, as well as on devices with macOS and Apple TV. You can play Arcade using a family account that supports up to six different users – the price of the subscription will not change. The service will offer personalized collections and lists of recommendations.
Apple launched its Arcade Gaming service on September 19th 2019 in 150 countries. In the US, a monthly subscription costs $ 5, and new users were able to take advantage of a 30-day trial period. At the presentation of the Apple Special Event 2019, the company also introduced the Apple TV +, the new iPad, Apple Watch 5 and iPhone 11.
Lets see what Apple will do now as they have let go of some of the biggest developers in the business. Maybe they will shut down the service temporarily since the response from the users is quite questionable.
At the end it is shocking to see the fallout of the service since at this time of pandemic everyone is sitting at home and playing games all day long. It should have been a blessing for Apple but unfortunately things have not worked out for the company.