Microsoft’s game streaming platform, Mixer, had its termination announced on 23rd June. The live video platform was aimed at the gamer audience and several famous streamers had their channels on it, such as Tyler “Ninja” Blevins and Michael “Shroud” Grzesiek. Aside from the termination announcement, Microsoft also announced a partnership with Facebook Gaming, which becomes a migration option for Mixer users and streamers. The platform will go offline on July 22, 2020. In this article we will look at what changes that will arise with the end of the service and what can happen to its main influencers.
A big challenge for Mixer partners
Mixer partner streamers will be automatically migrated to Facebook Gaming, which has committed to honoring all partnership contracts. Likewise, influencers who participated in the Mixer monetization program will gain eligibility for the Facebook Gaming Level Up. Through this program, Facebook streamers can monetize their streams with subscriptions, advertisements and Stars – ” the Gaming Money” similar to Twitch Bits. However, it is worth remembering that being eligible does not guarantee immediate entry.
Users who migrate will have early access to the platform’s new features and tools, as well as direct contact with the Facebook Gaming production and engineering team, which promises to keep improving its services. There will also be access to personalized support through the link fb.gg/support. Streamers will also have access to exclusive Facebook Gaming events which, due to the pandemic of the new coronavirus (Covid-19), will only be digital at the moment.
What is Facebook Gaming?
Launched in 2018, Facebook Gaming is an esports broadcasting platform on Facebook. It is possible to watch and / or broadcast on the PC, or through the Android application. Like competitor Twitch TV , influencers can monetize their broadcasts and gain viewer support through the star and subscription system.
How many streamers have migrated?
Only one of the Mixer’s three biggest names has confirmed his move to Facebook Gaming: Cory “King Gothalion” Michael. Meanwhile, Ninja and Shroud are yet to announce their commitment. Other streamers partners such as “LuckyShots”, “Cyborgbaron”, “Droopy1943”, “GhostfromTexas”, “ViciouZz”, “BigCrafter”, “OfficerStealth”, “KaosKing” “GhostfromTexas”, and “EdTKD”, announced the migration to Twitch. The streamer “USUK_FIREDEVIL” will also migrate to Facebook Gaming.
Plenty of changes announced
The official Mixer website will operate normally until July 22. After this date, it will redirect users to fb.gg. Broadcasts made via Xbox One through the Mixer will be temporarily disabled, and the Mixer apps will notify or redirect viewers to Facebook Gaming.
Like streamers, users will be able to connect their Mixer accounts at fb.gg/Mixer and view all channel pages in a row to continue tracking them on Facebook. If a user has an Embers balance (the “Mixer Bits”), channel subscriptions, or Mixer Pro subscriptions, they will get an Xbox Gift Card as a “thank you”. In any case, the platform encourages users to keep using their Embers and / or Sparks, as partner streamers will receive double payment in June.